Allison Ubriaco's Online Portfolio

After more than a year and half as a Communications Strategist with Marketicity, I am leaving to to pursue another career opportunity with the American Board of Optometry. I owe much of what I’ve learned over the last 20 months … Continue reading →

Facebook will switch your business page to a Timeline format on March 30 – whether you’re ready or not. On the subject of social media, I try to remind my clients of one important thing: its purpose is to help … Continue reading →

And Applying Its Success to Your Business Oh, the month of March – the month in which millions of Americans who otherwise would never even watch NCAA basketball become obsessed with brackets, Cinderella stories and 40 minutes of intense games. … Continue reading →

Several weeks ago, my boss, Scott, wrote a blog on the importance of having brand advocates instead of just customers. That topic got me thinking about how many household brands focus on take this one step further. They don’t just … Continue reading →

Today at work I set up Marketicity’s Pinterest account. I’m not going to lie. It was a ton of fun, and I think it will really help our business. Over the last year, I’ve paid close attention to the explosion … Continue reading →

This week I’m sure you’ve heard all about the Iowa Caucus and how important it was in determining the frontrunners in the race for the Republican presidential candidacy. Even if you haven’t, I’m sure you’ve noticed the increase in political … Continue reading →

Online reviews: a popular cause of fear for business owners. Let me walk you through how I decide if I want to purchase a new product or service. Step one: research the product, service and/or company online. Okay, that’s all … Continue reading →

As summer winds down and the school year begins again, college students have to turn their focus from tan lines and barbecues to studying and working toward a successful career. Whenever we visit college classrooms to talk about the marketing … Continue reading →