It’s 2012. Writing a great line of copy doesn’t gain your brand the forward progress that it has in the past. These days it’s all about the consumers, creating an experience for them and putting them in control. Is this scary? Yes. Is it necessary? Definitely.
In the last 10 years, marketing efforts and directions have changed considerably. Commercials during primetime network television get skipped over thanks to DVR. Print ads in newspapers barely get glanced at by the people who actually still read newspapers. The focus is now on social media, website content, blogs, email marketing and other ways to not only reach consumers, but to have a conversation with them. These consumers then tell others about your brand, and a word-of-mouth marketing campaign is born.
This is where my strengths come in. I focus on social media management, blogging, search engine optimization (SEO), pay-per-click (PPC) ads and more. Can I still write a killer press release? Yes, of course! I can also develop strategic copy for direct mail and print ad campaigns. I just like to focus on staying on the cutting edge of my industry – that’s where the excitement is. That’s where the consumer is.
Want to know more about me and my views on the changing marketing industry? I’ve claimed this tiny corner of the world wide web to show off my professional skills, accomplishments and random thoughts.
Feel free to to take a look around. Have fun!
